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 Data processing
  ·Coding and editing are crucial.
    -Code frame and editing instruction developed by researcher in charge
    -Coders full time and fully trained
    -Supervision is continuous

  ·Data entry and analysis conducted in house

  ·Under instruction of researchers

  ·DP staff are experienced specialists
    -In-depth knowledge of both analysis and market research in general
    -Fully conversant with wide range of software systems

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